Art is a powerful medium to express thoughts, experiences and concepts. Good art can travel through time to reach audiences without any textual presentation. Artists have used visually aesthetic images to connect and communicate messages to viewers. That is what primitive cave art and paintings have been doing for ages. Humans can process images faster than writing.
Artists use painting, sculpture, and installation to express thoughts that arise in the mind. Many times artists use art to support social, political, environmental and religious causes happening around the world. Aarti Zaveri is a seasoned visual artist in India who uses art to convey messages to audiences. Her visual art provides a glimpse of the social, environmental, and topographical changes that occurred in India from childhood. The engaging art communicates with audiences effectively with a ray of hope. Exotic art leaves an impact on viewers on topics that need urgent attention from the public. She loves to highlight the topographical changes, environmental problems, global warming, water crises and social changes in India. Her art is a visual treat and engaging to viewers.
How does visual art connect with the audience?
Visual art is effective and engaging for many good reasons. Artists express their ideas and concepts to viewers without any written letters. Aesthetic art can carry messages and catalyze positive steps from the target audience. The reasons why visual art connects with the audience are:
1. Aesthetic and pleasing artwork
Visual art is attractive and pleasing to the eyes of onlookers. The exotic colours and patterns used in making visual art can calm down a stressed mind and body. There are proven health benefits to viewing good visual art for individuals. Eye-catching artwork is more likely to engage the audience than others.
2. Evoke emotion
Every artwork evokes emotion in individuals. It may be good, bad and hopeful. But, most visual art evoke a positive emotion in viewers. The idea is to encourage positive action from audiences on a particular topic. For instance, Aarti Zaveri uses visual art to showcase her concerns about global warming, water crises, and environmental degradation. She evokes positive emotions and motivates others to raise awareness of these global challenges through her art.
3. Carry insight and message
Every art is made with a purpose. The artist aims to convey that message to viewers in the gallery. The art of seasoned artists like Aarti carries a message and insight to the audience. She loves to express her thoughts and ideas through engaging artwork. She has been raising awareness of global challenges with her aesthetic artwork.
4. Create art on a burning issue
Every artist chooses a discipline to show their skill set to the audience. Apart from being a seasoned visual artist in Delhi, she can work in painting, video art, and installation. She chooses a burning issue to highlight through her art. This helps her to make a connection with viewers on an authentic issue that needs urgent attention from the public. The aesthetic art is bound to bring engagement from the audience in the exhibition.
Conclusion
Art is an effective medium for conveying messages to audiences. Aarti Zaveri has mastered the art of communicating her concerns and thoughts through visual art without any written letter. She creates a connection with the audience through her visual art in the exhibition.